Approached to simply design a logo, the brief was quickly redefined when the needs and challenges for the brand were determined. Heartfelt is a one of a kind counselling service aimed to support and assist grieving pet owners. In the age of social media, the original deliverable need was a printed flyer however after numerous discussions the decision was made to focus on social marketing which included a unique and specific set of supporting illustrations.

• Client: Hearfelt
• Discipline: Branding, Brand Strategy, Social Marketing Strategy, illustrations