A large Formate bi-annual brand update publication, showcasing the brand’s culture and product. This edition was presented at sales conference in Milan as the feature piece of sales and marketing collateral that helps to sell in the collection. The publication was revisited 6 months later, updated and re-formatted to be a consumer-facing document and 11,000 copies were produced.

The project is an ongoing self-initiated project that has been continually developed and strategized to become as efficient and beneficial both to agents and distributors but also consumers as possible.

• Client: Deus Ex Machina
• Discipline: Art Direction, Editorial Design, Graphic Design, Print Production
• Printed: Carbon8
• Awards: Winner HP Indigo Asia/Pacific Awards - Marketing collateral