Procreate’s second Pop-up. Located in one of Shanghai’s busiest shopping districts. Like the Tokyo experience, the Shanghai Pop-up was to educate a largely untapped market for Procreate. The Pop-ups allow for experimenting both with layout, materials and experiences. Leaning on the ‘temporary’ nature of the event, materials like corfluted perspex, scaffolding, Ply skinned walls and exposed wall framing added to the overall concept. The event included activations of custom tote bag as well as Nail art printing.

• Discipline: Spatial Design, Experiential Design