To promote the announcement of Procreate Dreams 2 I developed a booth concept at Annecy’s Film Festival that complimented the look and feel of the update. The rounded corners of the surfaces mimicked that of the UI. Electroluminescent Panel was used to create a colour matched glow to that of the product’s accent colour. the Logo mark for the release was also relief cut from the back wall to emphasis the launch.

• Discipline: Spatial Design, Experiential Design